Customer information is the lifeblood of any company. Additionally, CRM systems are made to simplify data management and give sales, marketing, and customer care representatives more authority to better follow the actions of their clients. But not all CRM programmes are made equally. Among CRM products available, Salesforce is the market leader. It has been the most popular CRM among businesses for eight years running and has aided in raising sales productivity and opportunity win rates for more than 150,000 companies. It assists salespeople in locating connections using a variety of methods, examining their clients, automatically building a sales funnel, and developing targeted marketing and advertising campaigns to draw in additional potential consumers.